Cultivated in the 70s, the adicolor concept grew alongside the early 80s hip hop scene when street art and graffiti writing became synonymous. Creativity and self-expression defined the ‘83 launch of the all-white adicolor shoes accompanied by a set of bold-colored markers. Today, adicolor transcends cultures and eras, redefining itself in new contexts.
The history of collaborations with globally known street artists and pop culture icons shaped the heritage of adicolor’s clothing and shoes, anchoring the line in cult status. A 2007 adicolor release stood out for its mixed use of bold and neon colors, premium materials and textures—delivering a multi textile collection of low and hi profile shoes. adicolor became an origin inherent without trying to be.
Whether it’s an all-saturated yellow clothing ensemble, a hot red sweatshirt, or green shoes, the 3-Stripes life’s color line produces a fun and warming effect. adicolor collections range from shoes, shorts and pants to hoodies, sweatshirts, jackets, trefoil tees and tracksuits. adicolor delivers playful and quirky concepts that become deep and meaningful. Sometimes color blocked, other times monochromatic. But always experimenting, and never taking itself too seriously.