ONE PERSON’S TRASH, ANOTHER PERSON’S TREASURE
“This is not a competition,” Ahlström told PBS recently. “You don’t have to be a good athlete to be a good plogger.” He said he’d been trying for years to do his bit to eradicate littering, but it wasn’t until he moved from the Åre ski resort to Stockholm that he saw how urgent the problem really was. He decided he needed to step up his efforts several notches, so organized a number of local “pick-up-while-jogging” events. Sometimes movements take a while to get going, but plogging was a hit right out of the gate, with like-minded groups quickly springing up across the globe.
The reasons for plogging’s popularity extend far beyond its environmentally responsible goals. Fitness experts point to the added benefits of a full-body workout that includes the bending, stretching and squatting necessary to collect trash. There’s also the calories burned and muscles exercised from the additional weight of the litter ploggers gather while running. Plogging’s gamification of running — the idea that you get a bigger emotional payoff the more trash you pick up — is another reason it’s become so popular. “You get your adrenaline, your endorphins going and then it becomes like a treasure hunt,” said Ahlström.
A SOCIALLY CONSCIOUS MOVEMENT
In a piece for The Guardian headlined: “A rubbish way to get fit—why I loved going plogging,” writer Peter Ross joined a plogging group in Edinburgh. “It’s amazing — and dispiriting — to see how much mess is lying on the streets,” said Ross, who found himself “panting and sweating” after an hour “but feeling saintly.” In many ways, plogging exemplifies the transformative power of sport when it’s motivated by something more than self. And nowhere is that more evident than social media. Just take a look at #plogging on Instagram — where you’ll find tens of thousands of posts featuring ploggers around the world holding up trash bags as if they were Olympic medals. There are selfies, group shots, artistic renderings, wildly creative, earth-friendly hashtags and words of encouragement.
“Shocked by the amount of litter we see everywhere in the UK and around the world,” says a post from the community group @TheLittleLitterPickers, accompanied by #WomenHealTheWorld. It concludes, “What started out as a hobby has now become a lifestyle and we learn something new every day.” “Get. Out. There. And leave it better than you found it,” says Surf_Sun_Sand_Litter, whose trash collections along Florida’s beaches are presented in highly stylized, colorful and suitable-for-framing photographs. As the irrefutable evidence of climate change mounts and the oceans become increasingly plagued by pollution, it’s more important than ever that individuals and corporations alike do something about it. Plogging can be a heart-pumping, muscle-building part of that something.