Over a few short years, Los Angeles-based fashion designer Guillermo Andrade has established himself as a purveyor of culture and leading contemporary fashion designer whose distinctive blacked-out aesthetic with sharp red accents has become a mainstay of street style and fashion week photography.
One of the rising stars of China’s burgeoning fashion scene, Angel Chen’s eponymous label has set itself apart through a fearless exploration of color, texture and style, blending traditional Chinese iconography and elements with modern sportswear and streetwear styles with explosive results. This season, the designer has used this ethos to reimagine some of adidas’ most colorful franchises.
Self-taught Japanese fashion designer Shinpei Yamagishi founded his label BED j.w. FORD in 2010, quickly catching the eyes of some of the fashion industry’s most authoritative voices.
The pinnacle of adidas Originals’ creative and cultural output, adidas Consortium is an ongoing project that showcases iconic adidas silhouettes in outstanding, pinnacle forms. By using the best materials, collaborating with the best creative minds of our time, and working with leading retailers around the globe, adidas Consortium distils the philosophy of the 3-stripes down to the nucleus, creating limited edition releases that stand as a testament to the enduring legacy of adidas past, present and future.
Craig Green founded his eponymous fashion label in 2012, shortly after graduating from Central St. Martins. Since then, Green has established himself as a leading figure in menswear, exploring elements of uniform and workwear create clothing that’s both utilitarian and deeply emotive.
Founded by adidas Skateboarding alumnus Jason Dill and Mike Piscitelli, Fucking Awesome started as a sporadic side-project in 2001 before expanding to a fully-fledged skate brand in its own right in the early 2010s. Known for their provocative graphics, DIY ethos and rugged aesthetic, Fucking Awesome embodies the skater mentality through and through, and their collaboration with adidas Originals reflects this. Everything from jumpsuits and utility jackets, to footwear silhouettes that defy definition, are presented through the unpredictable lens of Fucking Awesome. Expect the unexpected, and embrace the chaos.
In a world full of influencers, few figures can claim to have been as influential as NIGO™. Since launching one of the world’s most famous streetwear brands in the early ‘90s, the creative polymath has left his mark in hip-hop, J-pop, art, design, architecture, high fashion, and more. With Human Made, NIGO™ explores one of his original loves, vintage American fashion and workwear, reimagining historic twentieth century clothing styles through his inimitable lens.
Jonah Hill is a figure who is infinitely more than the sum of his parts. Originally an actor, his relentless creativity and perseverance have now seen him add producer, director and screenwriter to his credentials, whilst long-standing connections to the worlds of hip-hop, skateboarding and street culture have transformed him from comic relief to cultural and fashion icon.
Scott Mescudi started out the millennium was a small-time rapper from Cleveland, Ohio. By the end of the decade he was one of the biggest stars in hip-hop. Now, he’s your favorite rapper’s favorite rapper. Through his complex, layered production and poetic lyricism, Kid Cudi has crafted an oeuvre that is both emotionally challenging and universally relatable, transforming him into an icon for thousands of young people growing up all over the world.
Tyler Bevins by name, Ninja by game. Having made history by being announced as adidas’ first ever eSports athlete last year, now Ninja steps forward with a collaborative release inspired by his daily life. With over 9 million online followers and an average of 70,000 views per stream, Ninja’s story is an inspiration to millions of young people, and with his adidas Originals collection, he shares some of the secrets to his success.
Founded in 2013 by Luke Meier and Arnaud Faeh, OAMC has quickly risen as a leading force in modern menswear. Creative Director Luke Meier brings progressive design, innovative techniques, and his cultural influences to OAMC’s collaborative work with adidas Originals
His most recent album, Daytona, released to critical acclaim and shot to the top of the charts. As President of GOOD Music, he’s shepherded some of the biggest musical stars to global fame. His collaborations with adidas Originals have produced some of the most hotly-coveted sneaker releases in recent history.
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