Since the turn of the millennium, Joerg and Maria Koch’s notorious Berlin-based magazine 032c has grown into an authority on all things weird, wonderful and ahead-of-the-curve in global art, culture and creativity.













Founded in 1999, Alife is a New York City-based, multi-tasking, multi-faceted, lifestyle driven company. Well known for its curatorial work, branded product, experiential retail concepts, art exhibitions, top-tier co-branded collaborations as well as live music events.

One of the rising stars of China’s burgeoning fashion scene, Angel Chen’s eponymous label has set itself apart through a fearless exploration of color, texture and style, blending traditional Chinese iconography and elements with modern sportswear and streetwear styles with explosive results. This season, the designer has used this ethos to reimagine some of adidas’ most colorful franchises. 


Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand's establishment in 1993, it has remained as a symbol of street fashion for more than 27 years.

Bad Bunny is proclaimed as one of the most popular artists in the world. The multi-platinum recording artist consistently manages to break international barriers and dismantle cultural norms, becoming a global icon of culture and entertainment. Bad Bunny now brings his inimitable lens to adidas Originals, brought together through the shared values of innovation, creativity, and self-expression.


The pinnacle of adidas Originals’ creative and cultural output, adidas Consortium is an ongoing project that showcases iconic adidas silhouettes in outstanding, pinnacle forms. By using the best materials, collaborating with the best creative minds of our time, and working with leading retailers around the globe, adidas Consortium distils the philosophy of the 3-stripes down to the nucleus, creating limited edition releases that stand as a testament to the enduring legacy of adidas past, present and future. 


Craig Green founded his eponymous fashion label in 2012, shortly after graduating from Central St. Martins. Since then, Green has established himself as a leading figure in menswear, exploring elements of uniform and workwear create clothing that’s both utilitarian and deeply emotive. 


Founded by adidas Skateboarding alumnus Jason Dill and Mike Piscitelli, Fucking Awesome started as a sporadic side-project in 2001 before expanding to a fully-fledged skate brand in its own right in the early 2010s. Known for their provocative graphics, DIY ethos and rugged aesthetic, Fucking Awesome embodies the skater mentality through and through, and their collaboration with adidas Originals reflects this. Everything from jumpsuits and utility jackets, to footwear silhouettes that defy definition, are presented through the unpredictable lens of Fucking Awesome. Expect the unexpected, and embrace the chaos.


Based between Copenhagen, Stockholm, and Paris, Girls Are Awesome is a purpose-driven brand and emerging media platform that strives to use creativity to increase female representation.

In a world full of influencers, few figures can claim to have been as influential as NIGO™. Since launching one of the world’s most famous streetwear brands in the early ‘90s, the creative polymath has left his mark in hip-hop, J-pop, art, design, architecture, high fashion, and more. With Human Made, NIGO™ explores one of his original loves, vintage American fashion and workwear, reimagining historic twentieth century clothing styles through his inimitable lens.

Hideaki Yoshihara and Yukiko Ode founded their womenswear label HYKE in 2013, but their fashion careers actually go all the way back to 1998. In this light, their label’s mantra, ‘heritage and revolution’, makes perfect sense, as they reach into fashion archives to find iconic styles and designs to reinvent with a contemporary touch.

Jonah Hill is a figure who is infinitely more than the sum of his parts. Originally an actor, his relentless creativity and perseverance have now seen him add producer, director and screenwriter to his credentials, whilst long-standing connections to the worlds of hip-hop, skateboarding and street culture have transformed him from comic relief to cultural and fashion icon.

Based in New York City, Karlie Kloss is a supermodel, 43-time Vogue cover girl, entrepreneur, mom and philanthropist. She is also founder of Kode With Klossy, a non-profit that hosts free programming and summer camps for young women to learn to code.

Karlie is passionate about staying active and is keen to inspire the next generation of young women by showing how running, yoga, meditation, and wellness can positively affect all aspects of your life. Her first collaboration with adidas launched in December 2020.


Harlem-born Kerwin Frost is an entertainer, DJ, influencer, internet personality, comedian and style icon – though he’d probably reject being placed in those categories. His uncanny ability to master current trends and conversations whilst operating entirely in his own method has made him one of the most fascinating figures in contemporary culture, and now he’s bringing his Midas touch to adidas Originals.

Scott Mescudi started out the millennium was a small-time rapper from Cleveland, Ohio. By the end of the decade he was one of the biggest stars in hip-hop. Now, he’s your favorite rapper’s favorite rapper. Through his complex, layered production and poetic lyricism, Kid Cudi has crafted an oeuvre that is both emotionally challenging and universally relatable, transforming him into an icon for thousands of young people growing up all over the world.


The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. The adidas and LEGO collaboration sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icons, demonstrating that you’re never too old to play.


Leading figure in a style movement that has shaken the world of fashion to its core in recent years, as well as certified Enfant Terrible in her own right, Lotta Volkova is the stylist whose irreverent approach to style has placed her at the centre of fashion revolutions taking place at some of the industry’s biggest labels today.

Marimekko is a Finnish lifestyle design company renowned for its original prints and colours. Since the beginning, Marimekko revolutionised women’s fashion with disruptive prints and timeless designs to inspire women who walk their own path with confidence and style. 

Through this collaboration, we fuse the iconic and bold Marimekko prints with the latest Adidas’ performance and lifestyle icons, to celebrate the art of print and performance.


Tyler Bevins by name, Ninja by game. Having made history by being announced as adidas’ first ever eSports athlete last year, now Ninja steps forward with a collaborative release inspired by his daily life. With over 9 million online followers and an average of 70,000 views per stream, Ninja’s story is an inspiration to millions of young people, and with his adidas Originals collection, he shares some of the secrets to his success.


Rooted in his memories growing up on Long Island and venturing into New York City as a teen, Brendon Babenzien’s elevated menswear label Noah fuses disparate styles including skate, prep, nautical, military and classic menswear to create a label that’s consistently elevated, but never out-of-touch.


Founded in 2013 by Luke Meier and Arnaud Faeh, OAMC has quickly risen as a leading force in modern menswear. Creative Director Luke Meier brings progressive design, innovative techniques, and his cultural influences to OAMC’s collaborative work with adidas Originals


In less than a decade, Palace Skateboards has grown from British skate underdog to one of the world’s most important streetwear brands, fueled by their untouchable celebration of street and youth culture on strictly British terms.


Canadian designer Paolina Russo’s namesake label is a rose-tinted supercut of her suburban upbringing; she taps into a familiar nostalgia for the boredom, uncertainty, and naiveté of growing up. Memories of youth sports teams and DIY arts-and-crafts projects inform both the aesthetic and assembly of Russo’s avant-garde garments.

First launched in 2014, the adidas Originals = Pharrell Williams collaboration is an extension of Pharrell's vision to connect people with love, passion, energy and color as a celebration of diversity of humanity.

"What I'm trying to do is use my platform for people to tell their stories. The purpose of the collaborations is to provide that opportunity." PHARRELL WILLIAMS


Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation.


His most recent album, Daytona, released to critical acclaim and shot to the top of the charts. As President of GOOD Music, he’s shepherded some of the biggest musical stars to global fame. His collaborations with adidas Originals have produced some of the most hotly-coveted sneaker releases in recent history.


Globally acknowledged as one of the most influential acts in the history of hip hop and American music as a whole RUN DMC was formed in Hollis, Queens, New York in 1981 by Joseph Simmons (“Run”), Darryl McDaniels ("DMC"), and Jason Mizell ("Jam Master Jay"). The first mainstream Hip Hop group to define the roles of MC (artist) and DJ. The sound that emerged from their union took the then local NYC genre of hip hop global.

Founded in 2008 by Shangghuan Zhe, SANKUANZ is a burgeoning Chinese fashion label that encapsulates the diverse and sprawling perspective of China’s younger generation. Informed by the vibrant social, cultural and historical changes that informed Zhe’s youth, SANKUANZ’s collections reflect difference itself.

Anchored in the enduring legacy of adidas Originals on football stadium terraces across the UK and Europe, the adidas Spezial collection is a seasonal love letter to the enduring cultural roots of the 3-stripes. An authoritative eye and heartfelt touch turns the spotlight onto iconic moments in adidas history and brings back lost icons and daring oddities from the adidas archive, told through the perspectives of the people who’ve lived and loved it.


2020 marks the 40th anniversary of one of the most celebrated films in modern history: Star Wars: The Empire Strikes Back. To highlight this landmark moment, adidas Originals has created a special collection of limited edition sneakers inspired by characters that made the film so memorable: Lando CalrissianTM, Boba FettTM, Han SoloTM, and ChewbaccaTM.


Sean Wotherspoon is a Los Angeles-based designer, curator, collector and vintage aficionado with an eclectic taste and keen eye for cars, sportswear and sneakers. Known for his unique use of materials and colors, Wotherspoon is a passionate vegan who strives for the betterment of the human race through both local and global actions.


Grace Wales Bonner launched her eponymous label in 2014, following her graduation from Central Saint Martins. In 2016, following her first solo runway presentation - Ezekiel, she was awarded the LVMH Young Designer Prize. Wales Bonner is a cultural polymath, who sees fashion as an intuitive means to understanding her own heritage. Each of her collections is a meditation on cultural narratives, culminating from broad research, bringing together literary references with exceptional craftsmanship, and presented within carefully considered scenography.


Yara Shahidi first rose to fame as a star of one of America’s most popular television shows of the past few years, but the actor has never been content to rest on her laurels. Since breaking out onto the scene, the Iranian-African-American star has extended her repertoire into modelling, directing and activism, as well as committing to studying social and political issues at America’s most prestigious university.