adidas

We are working with Parley to prevent plastic entering our oceans and transform it into high performance sportswear. Spinning the problem into a solution. The threat into a thread.

FROM THREAT INTO THREAD

PARLEY A.I.R. STRATEGY

The plan that can end plastic pollution

AVOID

No plastic bags. No micro beads. And next up, no more virgin polyester by 2024 in our supply chain.

INTERCEPT

Our aim is to stop plastic before it enters the ocean. But the change is on all of us.

REDESIGN

We are driving eco-innovation around materials, products and new ways of using them. New methods. New mindsets. New future.

ADIDAS X PARLEY TENNIS COLLECTION

Ocean inspired design. Made with Parley Ocean Plastic™: upcycled waste from beaches and coastal communities that is intercepted before it reaches the ocean. Born from a collaboration between adidas and Parley, and designed for creators at the Australian Open.

FROM THREAT INTO THREAD